Hard work in the Morrisons Christmas Advert
This year’s Morrisons Christmas advert promises “Christmas as it really is. Mum wrestling with the turkey, the tree that drops its needles the moment you put it up and the interfering mother-in-law.”
Is this realism? If so, is it what we want in a Christmas advert? Some have accused this advert of being sexist alongside the Asda advert. Does it make you dread the work involved? Or does it make you laugh with recognition?
Morrisons have also run into Christmas advert trouble over showing a young boy handing a dog some Christmas pudding under the table during dinner. According to the Daily Telegraph, the Kennel Club said it has “serious concerns” over the ad.
It’s certainly a departure from previous celebrity-led Morrisons Christmas adverts such as last year’s featuring cricketer Andrew Flintoff and TV presenter Bruce Forsyth. The strapline for this year is ‘For Your Christmas’. Alongside this year’s celebrity-free M&S Christmas advert, perhaps retailers are reckoning on us wanting empathy rather than glamour?
Wondering how they made that turkey wrestle? Here’s a “behind the scenes” video: